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BRANDING
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“Identity is cause;
brand is effect.”
Larry Ackerman
BRAND ASSOCIATES
By participating as a sponsor, your organisation stands to benefit from media campaigns, extensive press coverage and massive internet marketing programs, directed towards the audience of Borneo Fashion Week. Your generous sponsorship would be highlighted in our publicity materials and announcements during promotions as well as your organisation's name/logo placement on our website.
STRATEGY
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“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
Business-to-Consumer Opportunities
When companies become sponsors, it opens the door to a number of ROI generating opportunities. Many companies use their sponsorship marketing as a way to build relationships with customers, suppliers, distributors, retailers and other key partners.
Local In-Market Program
When a Fashion Week event comes to a market, it creates numerous opportunities for sponsors to reach local consumers and leverage on the excitement of the event.
Team Building
Fashion Week provides a unique way for companies to rally their employees around their sponsorship, creating opportunities for team-building and morale enhancing activities as employees watch their brand walk the red carpet.
Show/Event Benefits
Your company will be able to use your products at the focused events and fashion shows to promote affiliation and connect with consumers outside of the Fashion Week circuit.
Media Plan for Borneo Fashion Week Includes the following :
Lifestyle Parties
Press Conferences
PR exercise via Broadcast/Print/Online Platforms locally & regionally
Radio Promotions (National)
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